BMW is stepping upwardly their marketing efforts in promoting and bringing upfront their diesel technology in the U.Southward. BMW sells the 335d sedan and X5 xDrive35d to the American consumers and these two vehicles are part of the "EfficientDynamics" program.

The marketing campaign will focus on print and online media, merely also on cable TV. Since their launch late last twelvemonth, the BMW diesel sales in the U.Due south. take been slow, simply the latest reports indicate that the $iv,500 rebate will button the sales upwardly.

A new campaign breaking Sunday from BMW volition endeavor to change Americans' long-held perception that diesel fuel is a dirty discussion, Anthony Crupi reports. It's all function of an "EfficientDynamics" initiative promoting BMW'due south 335d sedan and X5 xDrive35d crossover on cable TV, in print and online.

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On Dominicus, Aug. 16, the outset of two xxx-second diesel spots will announced during the season-three premiere of AMC'southward original drama series, Mad Men. BMW is the exclusive sponsors of the show.

According to Brandweek, the spots will follow these scenarios:

Each of the new spots begins in darkness. In a voiceover, actor Brian Unger tells viewers: "Americans are always finding ways to be more responsible," at which point, a canopy of energy efficient lightbulbs begin to illuminate the scene. Flanked past a milk-white 335d sedan and an equally clean X5, Unger pitches viewers on BMW'due south "delivery to lower emissions while enhancing the thrill of the drive." The spot ends with Unger promising that BMW drivers volition "find responsibility quite exhilarating."

A 2d spot echoes the first, only in this execution, Unger reveals that BMW is offering a "$4500 eco credit," or rebate, on the 335d and X5 diesel. That offer is valid through Aug. 31.

In addition to the Mad Men premiere, the BMW commercials volition appear on other television besides: Bravo's Elevation Chef Las Vegas and Top Chef Masters; TNT original dramas The Closer, Leverage and Dark Blue; Travel Channel's Man 5. Nutrient and Anthony Bourdain: No Reservations; Discovery Channel'south Homo vs. Wild and Mythbusters; and the Sept. 22 season finale of Syfy's Warehouse 13.

Patric McKenna, manager of marketing communications at BMW, talks about the campaign: "One of the things our research showed the states is that flush Americans don't want to sacrifice performance for fuel efficiency". As we have seen in our own 335d and X5d test drives, the new diesel applied science has really narrowed the gap between the gasoline powered engine and diesel fuel powerplants. Some power is existence sacrificed, but the increased torque makes for a fun and powerful bulldoze.

An interested slogan will be used on one of the banners that volition announced on several large online publications: "Mr President, perhaps we tin be of some assist".

[Source: Brandweek ]

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